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Library/Psychology/Nudge (Revised Edition)

Cover of Nudge (Revised Edition)

Nudge (Revised Edition)

Richard H. Thaler, Cass R. Sunstein

CategoryPsychology

Thaler and Sunstein argue that choice architecture can steer people toward better decisions without eliminating freedom of choice.

What stuck

  • Small design choices can shape behavior without making people feel controlled.
  • Freedom of choice does not mean architecture of choice is neutral.

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